Daraz Appoints Aanchal Kunwar as the Managing Director for Nepal: E-commerce Gets Women on Top Management


Having women on top management level is seen rarely in big corporates. When we talk about corporates, the glass ceiling stereotype hits our minds. Normally, the number of females in executive positions in the corporate sectors is very dismal in the Nepali business scenario.

Women on Top Management of E-commerce; Daraz Appoints Aanchal Kunwar as the Managing Director

In Nepal, the recruitment of women in tech companies or tech-related corporates is lower than that of males. The innate nature of women being coy, pleasant in speaking and communication has led them to hold the positions where more interaction takes place.

Currently, a considerable number of women are getting ahead in the field of technology and corporates in recent times. Some of them have started their own ventures in the technology sector. We have created an article citing the story of women leading in tech sectors. You can read it here:

Women in Tech: Women who are paving the tech track of Nepal!

Aanchal’s appointment as the Managing Director means Daraz has all locals of the five countries as the MDs

Aanchal Kunwar is the newly appointed Managing Director of Daraz. With this, she becomes the country lead for Nepal in Daraz. Sharing this on LinkedIn, Bjarke Mikkelsen, Founder and CEO at Daraz says,

“As we move forward into our next phase of growth, our focus is to create a greater sense of connectivity with our customers and sellers. I look forward to working with Aanchal, along with our other country MDs, to create more exploratory and personalised experiences for our users as they bring their local perspectives, experiences, and insights to continue to drive our business forward.”

Moreover, having the local country leader would help Daraz to introduce localized ideas that can serve the local market.

Aanchal Kunwar; What’s her plan to lead Daraz in the E-commerce Industry?

Daraz, being multinational e-commerce has a huge database. Moreover, its business analytics require someone to lead who has extensive experience and skills in business development and management. Daraz has appointed Aanchal Kunwar who has undoubtedly collected experiences in business development in the e-commerce industry from the past 5 years.

Aanchal Kunwar is the only female in the executive committee of Daraz Nepal. Daraz has a high expectation from her leadership in Nepal. She has worked for more than 15 years abroad for prominent companies in the field of e-commerce.

She has more than 5 years of experience working at the e-commerce giant Amazon. Moreover, she has worked for Carlson Wagonlit Travel for more than 8 years in the field of business development and product management. She has an MBA Degree in Strategy from the University of Minnesota- Carlson School of Management.

Her appointment is one of the huge achievements for the entire e-commerce industry where a woman had reached this position through the corporate ladder. She has well equipped herself with skills related to business strategy, product management, strategic planning, and business analysis.

About Daraz ; A Leading Multinational E-commerce in Nepal

Daraz is South Asia’s most popular online marketplace, connecting tens of thousands of businesses with millions of buyers. It delivers more than 6 million shipments every month across the region, providing rapid and easy access to 50 million products in over 100 categories. For its customers and vendors, Daraz is a mall, a marketplace, and a community. It aims to improve e-commerce standards in South Asia by creating a cohesive ecosystem that includes end-to-end solutions in e-commerce, shipping, payment infrastructure, and financial services.

It has its popular flagship sale events like Daraz 11.11 and Daraz 12.12. On Daraz 11.11 sale of the year 2021, it generated more than Rs 360 million in sales, thereby serving 700,000 shoppers on its platform.

Also read: MEGA Bank Account Holders can Now link their Debit,Credit Cards on MOCO Digital Wallet

Women on Top Management of E-commerce; Lessening the Gender Gap in Leadership

Gender gap is prevalent hugely in the corporates. We get to see more corporates led by men. The competition in the corporate ladder is tougher for the female in Nepal.

A few of women are seen on the top management in the corporates. There are a handful of women entrepreneurs like Bidhusi Rana, Nikita Acharya, Prarthana Sakha, Ambica Shrestha etc who are leading their companies gracefully. They started with their own , be it their own venture or family business. Some female leaders are in the banking sector who climbed the corporate ladder collecting their years and years of experience. The popular bankers like Raveena Desraj Shrestha, Anupama Khunjeli are leading the commercial banks in Nepal.

Also Read: Running Business Online? Make Sure You Get Permission to Operate it First

Aanchal Kunwar’s new appointment will surely make Daraz reach newer heights in the days to come. TechSathi wishes all the best to the new Managing Director of Daraz for Nepal.


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Hi, I am a postgraduate student of Economics, stock market enthusiast, an occasional storyteller and a habitual reader.

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