Tata Group is launching its first payment app “Tata Neu” as a super app in the digital ecosystem of India. It has announced to launch Tata Neu on April 7, 2022. As the platforms like Amazon and Jio have been ruling the Indian market for making payments and e-commerce, Tata Neu aims to take on these platforms with a variety of products since the very first day of its launch.
It is launching as a mobile app for Android users on April 7. However, it is not available in App Store as of now. Tata Digital Limited has developed this app to make a superapp for its users so as to give them a wider privilege in digital shopping.
First of all; let us know what a superapp really means
Successful super applications have been established around key services such as social messaging, digital payments, food technology, e-mobility, online shopping, and utility bill payment all over the world. More than a mere digital app, they have been operating with multiple features.
In Nepal, Hamro Patro is operating as a superapp with an array of services and options like remittance, digital contents, food recipes, gamers, pharmacy, news, messaging, e-cards and many more.
Tata Neu also aims to be a superapp in the Indian economy so as to provide services such as payments, content streaming, shopping, travel bookings, groceries, etc. under a single platform.
What can Tata Neu offer to its users?
Right now, Tata Neu is about to launch for its users in India. It is not available for download for Nepal. However, the users in India in enjoy a wide range of services and features:
- Merchant Payments
- QR Payments
- Utility Payments
- Instant Payments through direct bank transfer using Tata UPI
Also, you can earn NeuCoins every time you make a purchase, which can be redeemed for an equal amount of INR the next time you shop (1 NeuCoin = ₹1). This guarantees you unlimited freedom to earn anywhere, spend everywhere and maximize your savings.
Similar feature is made available by FonePay in Nepal. By making payments across various FonePay enabled payment platforms, you can earn the points and redeem them or spend on paying for goods and services through FonePay Offer App 2.0.
You can shop from groceries, to gadgets, to getaways on Tata Neu and pay using Tata Pay.
How can you get the ultimate shopping experience in Tata Neu?
Tata Neu is a product launched by Tata Digital Limited, a 100% subsidiary of Tata Group whose name is parallelly popular with Ratan Tata. It has more than INR 17.8 trillion in valuation which comprises the business across its various units among:
- Chemical manufacturing
- Consultancy Services
- Consumer Products
- Power and construction materials
- Hotels and F&B
- Investment companies and many more
By using Tata Neu, the users can enjoy shopping at various Tata owned units like:
- Order groceries from BigBasket
- Get a test from 1mg
- Book a stay at an IHCL hotel
- Buy electronics from Croma
- Order a meal on Qmin.
- Style up your wardrobe with Tata CLiQ and Westside
- Book a flight on Air Asia
These all are the holdings of Tata Group. Tata owns 64.3% of the shares of BigBasket. Similarly, 1mg is a herbal supplement manufacturer under Tata. Similarly, ICHL hotel, Croma, Qmin, CLIQ and Air Asia are also the subsidiaries of Tata.
Also the users can learn about the latest trends in fashion, tech, travel, and food in their digital magazine – Stories through this app. In addition to that, they can make payments, manage your finances, plan your next holiday, or perhaps just your next meal in Tata Neu.
Other companies like Amazon, Paytm and Reliance Jio have already built their super apps, where they provide services such as payments, content streaming, shopping, travel bookings, groceries, etc. Reliance Jio has already launched JioMart which is itself a super app business. So, we can expect Tata Neu to give a cut-throat competition to its pre-existing rivals.
Tata Group’s President Emeritus Ratan Tata is known for his extensive philanthropic activities.