OPPO, a prominent smartphone brand recently announced its next-generation under-screen camera (USC) technology for smartphones. OPPO combines the best in hardware innovation and its proprietary AI algorithms. The new Oppo phone has come up with new under-screen camera technology where the front-facing camera is discreetly placed under the smartphone display to maintain the integrity and consistency of the entire screen. Offering the perfect balance between consistent screen quality and camera image quality, it is an under-screen camera solution with no compromises.
This new under-screen camera solution solves many technical and manufacturing-related challenges that have plagued under-screen camera technology since the beginning of its development. Breakthroughs include resolving issues such as inconsistent display quality in the screen area above the under-screen camera, poor image quality caused by obstruction of the camera by the screen, as well as issues with product reliability and lifespan. Thanks to advances in these areas, OPPO has been able to deliver an upgraded under-screen camera solution that takes end-to-end, full-screen experience to new levels.
OPPO’s next-generation under-screen camera solution introduces several innovations in structure design and AI algorithms:
- Innovative pixel geometry: the new solution shrinks the size of each pixel without decreasing the number of pixels to ensure a 400-PPI high-quality display even in the camera area.
- Transparent wiring and new design: OPPO have replaced the traditional screen wiring with an innovative transparent wiring material. Combined with a high-precision manufacturing process that reduces the width of the wiring by 50%, this results in much finer display quality with a smoother visual experience.
- Improved control of screen accuracy, color, and brightness: in contrast to the current industry standard of using 1 pixel circuit to drive 2 pixels (“1-to-2”) in the screen area above the camera, OPPO has introduced a new solution using proprietary screen technology, with each pixel circuit driving only 1 pixel (“1-to-1”). When combined with OPPO’s precise algorithmic compensation technology, this allows the chromaticity and brightness of the entire screen to be precisely controlled with a deviation of about 2%. For uses such as reading e-books, browsing the news, or navigating with maps, OPPO’s next generation under-screen camera technology allows for the accurate display of smaller fonts and better preservation and representation of textural details and colors, resulting in a more consistent and immersive experience.
- Improved reliability and lifespan: with the introduction of the “1-to-1” pixel circuit and dedicated optimization algorithm, OPPO’s next-generation under-screen camera solution is able to provide display compensation in the under-screen camera area of screen, improving the screen’s lifespan by up to 50%.
There has been growing consumer demand for larger screen-to-body ratios. Considering this, Oppo has constantly worked in this with heavy investments. Oppo has released three generations of under-screen camera solutions to date since it developed technology in 2018. In 2020, OPPO also made further contributions to the technology development by submitting its first proposed standards for under-screen camera technology to the International Electrotechnical Commission (IEC).
Being a leading smartphone brand in the world, OPPO has vouched to continue its research and development in hardware design and algorithmic processing capabilities. They will continue to further optimize its under-screen camera technology, with the end goal of bringing a more immersive, true full-screen under-screen camera system to users worldwide.
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has relentlessly pursued the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+.