No doubt that eSewa has been a talk of the town when it comes about digital wallets in Nepal since its inception back in 2009, as Nepal’s first mobile wallet app. Established as a unit of the popular software company F1 Soft International, eSewa has been the first and leading online payment gateway in Nepal with its more than 4 million users today (100,000+ active users) and over 150,000 merchants associated with it. As eSewa turns 12 today, this revolutionary digital wallet in Nepal has reached yet another milestone in its pathway of success, while delivering much more products and services throughout this journey; and has more in its store for its valuable customers.
eSewa Turns 12 Today: A Journey of Resilience and Thinking Ahead
With various hassles that came in between even before its establishment, starting a digital wallet was somehow “a hard nut to crack” in Nepal, where digital payment was not a familiar topic yet. Licensed as a payment service provider by Nepal Rastra Bank, eSewa has tackled those hindrances and has been contributing to establish Nepal as a digital economy very soon.
In order to make a shift from cash-based economy to a cashless economy, it has proved to be leading with its tenacity despite the infrastructural and policy level hindrances prevailing then. The internet penetration was low then and educating people about digital payment was a tough task. While starting from offering mobile recharging services, it had begun with numerous advertising campaigns in television and other media. Since the development of the internet was in its nascent phase in Nepal, it was really difficult to make that mark in the market. However, with their ever improving services and a wider distribution system all around the country along with continuous marketing efforts, eSewa has reached a point where it does not need an introduction.
It has been known as the most popular brand in the domain of digital wallets in Nepal with its following services:
- Mobile recharge
- Utility payments
- Online ticket booking
- Education fees payments
- Credit card and insurance payments
- Government tax payments
- Merchant payments
- Digital Remittance
These are the most common services available in eSewa. With more than 50 partner Banks, 150,000+ merchants and 105,000+ agents of POS service, eSewa has a huge market presence in the country. Along with it, this wallet has introduced some new services in the year 2020 which aims to include more and more governmental transactions conducted digitally.
From partnering with viber for online payments and top up, introducing bank linking services, introducing online ticket booking for hospitals, paying for IOM admission fee, to facilitating payment for Inland Revenue Tax, eSewa has been getting ahead towards its vision to cover every payment sector (Small/Big, Dealer/Retail, Private/Government, Domestic/International), and continuously accomplish their mission to create a cashless economy.
It is noteworthy that eSewa has established the foundation of digital payment culture in Nepal. With its other competitors in the same field, it stands out as the first ever digital wallet of the country and ever growing one with a huge customer base. In other words, with its increasing array of services in the system, it is leading Nepalese to opt for making every transaction online as much as possible.
TechSathi wishes all the best to its entire team on this 12th Anniversary. We hope that it will soon attain its vision to cover each and every industry of Nepal with its revolutionary payment platform which will in turn help in growth and development of the economy along with enhancing financial mobility.
