Digital Marketing: Digital Agencies’ Focus on 2020 and the Trends in 2021

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Gen Z, Millennials, and Baby Boomers’ devotion to staying updated and entertained through online platforms (especially social media) have aided and inspired many brands to opt for Digital Marketing. Taking the whole world scenario, Digitalization is evident in every business field. Digital Marketing in Nepal has started taking speed in a slow and steady pattern. 

The COVID-19 pandemic became a golden opportunity for Digital Marketing agencies in Nepal to flourish as it allowed brands to have fascinating impressions and data interpretation at a low cost.

But what matters is the sustained existence of digital marketing. To earn support and strategies in Digital Marketing, companies and businesses have begun to approach Digital Marketing agencies.

In 2020, from Large Business House to SMEs, everyone started shifting on Digital Marketing to reach out to larger audiences with comparatively lesser investment

Digital Marketing Agencies, In 2020

  • Focused on SEO ranking via quality content.
  • Did Content marketing by using appealing visual mediums (images, video ads, and reviews).
  • Made content and context-based updates on social media pages.
  • Ensured Email Marketing for subscriptions and advertisements
  • Made extensive use of Google Adwords and PPC Ads,
  • Collaborated with Influencers for branding.
  • Earned Commissions through Affiliate Marketing.

 In the forthcoming year, 2021, Digital Marketers are all set to change their game while staying connected and committed to the brands they work with.

We can predict the following Digital Marketing Trends in 2021:

  • Using Adwords / PPC and Facebook Ads wisely.
  • Social Media to convert into Commercial Portal.
  • Use of Artificial Intelligence and Augmented Reality.
  • Stories, Snack Videos, and Live Videos for the killer content.
  • Influencer Marketing for highly-awaited attention.
  • Data Mining and Sentiment Analysis for further planning.
  • Social Entrepreneurs rely on Digital Marketing.

Using Adwords / PPC and Facebook Ads wisely.

Google Adwords, Pay Per Click (PPC), and Facebook Ads are used for brand advertising and direct response advertising. Google Discover now shows ads, articles, news, blogs according to the user’s personalized search history. This is going to have a long run in 2021. Similarly, for optimizing PPC campaigns, automation will be used. Facebook Ads will now focus on incorporating ads in the stories rather than newsfeed.

Social Media to convert into Commercial Portal

Stay at home and work from home, aided a lot for online purchases in 2020. Social Media platforms have caught the attention of potential customers and made better sales. Businesses are working rigorously to make their online presence more appealing and attractive. The shopping Tab on Instagram has replaced the original position of Like Tab, which is evidence for Instagram to become an eCommerce platform.

In 2021, social media platforms can convert themselves into commercial platforms.

Use of Artificial Intelligence and Augmented Reality.

Today, Artificial intelligence (AI) plays a vital role to improve brands’ interaction and their marketing strategies. In 2021, Digital Marketing Companies will be using AI to make Chatbots Standard, enhance Voice Search, and process advanced data. 

Likewise, AR has become another interactive experience to engage the audience. Filters on Facebook, Messenger, Instagram, and Snapchat makes the audience spend more time with the platform. Having a Trial room in a virtual platform adds to the engagement and purchase l motives of customers. 

Stories, Snack Videos, and Live Videos make it up to killer content.

Short-lived content like stories and 3D Images enhance audience engagement. This ultimately makes the audience stay close with the brand and turn themselves into loyal customers. Snack Video, short videos like Tiktoks are used to give a sneak peek of new products/services, describe a product’s functions, and many other activities.

In live video streaming, Businesses start live streaming, announce the launch of new products and giveaways, major shopping events, and get sales from their audience, who have to place an order online. In 2021, such videos will be used in large numbers.

Influencer Marketing for attention

Researchers claim that “On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing“. Thus, brands opt to target their related audience by connecting their idols, influencers (YouTubers, Instagramers, Tiktokers). The strong attachment of followers with their favorite influencer contributes to making purchases from a related site or social media page. This has guided the Digital Marketing Agency in Nepal to have a firm grip on Influencer marketing in 2021.

Data Mining and Sentiment Analysis for further planning

In Data Mining, data is transformed into insights for better information management. Likewise, in sentiment analysis, the text’s emotions and sentiments, especially positive, negative, and neutral, are analyzed. Businesses today require scientific analysis pre, during, and post-launch of a product or service.

In 2021, Using both strategies, Businesses can do further planning to ensure customer satisfaction. 

Marching Ants is one such reliable digital marketing company among many Digital Marketing Agencies in Nepal offering data mining and sentiment analysis services.

Social Entrepreneurs rely on Digital Marketing

Starting a business to fulfill one’s goal and to serve society is what Social entrepreneurship believes in. From their starting phase, many of such ventures choose to stay in Digital Platforms for better brand awareness and audience engagement.

Samsara Creation, Dosro Paila, Dhuku Store are some social entrepreneurial ventures focused on bringing social changes. They use their online presence to educate people about social and environmental problems, create employment opportunities, and influence customers to buy products from these venture’s online as well as offline platforms.

The year 2021 will bring many such old and new ventures to make their digital presence more attractive and effective.

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