Apple will hold its next major product event on September 9, 2026. The company is expected to introduce its latest iPhone lineup, new Apple Watch models and other products.
The event also marks a major change for Apple. John Ternus became Apple’s CEO on September 1, replacing Tim Cook, who now serves as executive chairman. This will be Ternus’ first major Apple launch as CEO.
Apple has confirmed the event under the tagline “Surprise and shine.” The keynote will start at 10 a.m. Pacific Time on September 9. Apple will stream it on its website, the Apple TV app and YouTube Live. In Nepal, the event starts at around 10:45 p.m. NST.
iPhone 18 Pro Expected to Lead the Event
The iPhone 18 Pro and iPhone 18 Pro Max will likely headline the event. Reports suggest Apple will focus this year’s launch on its premium iPhone models.
The standard iPhone 18 may not arrive in September. Reports indicate that Apple could move the iPhone 18, iPhone 18e and a second-generation iPhone Air to spring 2027.
The Pro models should keep a design similar to the current generation. However, Apple could introduce several notable upgrades.
One major change could involve the Dynamic Island. Reports suggest Apple may make it smaller on the iPhone 18 Pro models. The phones could also introduce a variable-aperture main camera, which would give users greater control over light and depth of field.
Apple could also introduce its next-generation A20 Pro chip. Reports point to a 2nm manufacturing process, which could improve both performance and power efficiency. However, Apple has not confirmed these details.
The Foldable iPhone Could Steal the Spotlight
The biggest announcement could come from an entirely new product category.
Apple is widely expected to introduce its first foldable iPhone at the event. Reports suggest the company has developed a book-style design similar to Samsung’s Galaxy Z Fold series.
The rumored device could feature a 5.5-inch outer display and a 7.8-inch inner display when unfolded. Apple may also adapt iOS for the larger screen and offer a more tablet-like multitasking experience.
Apple has not confirmed the product’s name. However, reports have frequently referred to it as the iPhone Ultra.
Price could become a major talking point. Current reports estimate a starting price of around $2,000 or more. That would make it one of Apple’s most expensive consumer devices. The company could use the product to compete directly with premium foldables from Samsung and other manufacturers.
Apple Watch and AirPods Updates
Apple could also refresh its wearable lineup during the event.
Reports point to the Apple Watch Series 12 and Apple Watch Ultra 4. The new models could bring processor, battery and health-tracking improvements. Apple may also reintroduce a ceramic case option for the standard Apple Watch.
New AirPods could also appear. Reports suggest Apple may introduce AirPods 5, although the company could save more ambitious AirPods features for a later launch.
A Significant Event for Apple
The September event matters beyond the new hardware.
John Ternus now leads Apple after more than a decade overseeing its hardware engineering efforts. His first major product event comes at a time when Apple could introduce its first foldable iPhone and a new generation of premium iPhones.
The event could therefore signal more than Apple’s annual iPhone upgrade. A foldable iPhone would give the company a new premium category and put it directly against established foldable-phone makers.
Apple also faces higher component costs across the smartphone industry. Some reports expect the iPhone 18 Pro models to receive a price increase, although Apple has not confirmed any pricing.
How to Watch Apple’s September 9 Event
Apple’s “Surprise and shine” event will begin at 10 a.m. PT on September 9.
For viewers in Nepal, the keynote starts at approximately 10:45 p.m. on September 9. Apple will stream the event through apple.com, the Apple TV app and YouTube Live.
Apple has kept the final product lineup under wraps. Still, the expected iPhone 18 Pro models and the possible arrival of the company’s first foldable iPhone make this one of Apple’s most closely watched launches in years.
Apple is set to hold its next major product event on September 9, 2026, with the company expected to introduce its latest iPhone lineup alongside new Apple Watch models and other products. The event carries added significance this year as it will be the first major Apple launch under John Ternus, who became the company’s CEO on September 1.
Apple has officially confirmed the event under the tagline “Surprise and shine.” It will begin at 10 a.m. Pacific Time on September 9 and will be streamed through Apple’s website, the Apple TV app and YouTube Live. For viewers in Nepal, the event begins at approximately 10:45 p.m. NST.
While Apple has not revealed what it will announce, months of reports point to an unusually significant iPhone launch, including the possible arrival of the company’s first foldable iPhone.
iPhone 18 Pro Could Lead the Event
The iPhone 18 Pro and iPhone 18 Pro Max are expected to be the main products at the September event. Unlike previous years, Apple is reportedly changing its iPhone release strategy, with the standard iPhone 18 and iPhone 18e expected to arrive later, potentially in spring 2027.
The Pro models are expected to retain much of the overall design language of the current generation, but several internal and camera-related upgrades could make this year’s models more significant.
Among the most widely reported changes is a smaller Dynamic Island, potentially enabled by moving some Face ID components beneath the display. The main camera is also expected to gain a variable-aperture system, giving users greater control over incoming light and depth of field. Other reports point to a more power-efficient display and Apple’s next-generation A20 Pro chip.
Battery improvements could also be part of the Pro Max upgrade, although Apple has not confirmed any of these specifications.
Apple’s First Foldable iPhone Could Be the Biggest Announcement
The biggest surprise of the evening could be Apple’s long-rumored foldable iPhone, which reports suggest could be marketed as the iPhone Ultra.
Unlike the smaller flip-style designs seen from some competitors, Apple’s device is expected to use a book-style folding design. Reports indicate a roughly 5.5-inch outer display that opens into a much larger screen of around 7.8 inches. The software is also expected to take advantage of the larger display with multitasking and layouts closer to an iPad experience.
The price, however, could put the device firmly into the ultra-premium category. Current reports estimate a starting price of around $2,000 or more, although Apple has not confirmed either the name or pricing.
If launched, the device would mark Apple’s entry into a category that Samsung, Google and several Chinese manufacturers have already developed for years. More importantly, it would give Apple a new premium product category at a time when conventional smartphone upgrades are becoming increasingly incremental.
New Apple Watches and AirPods Could Also Arrive
Apple is also expected to refresh its wearable lineup. Reports point to the Apple Watch Series 12 and Apple Watch Ultra 4, with improvements potentially focused on the processor, battery life and health tracking rather than a major external redesign.
A ceramic case option could also return to the Apple Watch lineup, while the Ultra series may receive additional satellite-related capabilities. These details remain unconfirmed ahead of the event.
New AirPods are another possibility. However, reports suggest Apple is unlikely to introduce the more ambitious camera-equipped AirPods at this event. Instead, any new model could focus on incremental hardware, audio and health-related improvements.
A New Era for Apple Under John Ternus
Beyond the products themselves, September 9 marks an important moment for Apple.
John Ternus officially became Apple CEO on September 1, replacing Tim Cook, who moved into the role of executive chairman. Ternus previously led Apple’s hardware engineering organization and played a significant role in the development of several recent Apple products.
That makes the September event his first major opportunity to present Apple’s new product direction as CEO. The timing is particularly notable because the company is expected to introduce not only another generation of iPhones, but potentially an entirely new product category.
When and Where to Watch
Apple’s “Surprise and shine” event will take place on September 9 at 10 a.m. PT from Apple Park.
For viewers in Nepal, the keynote will begin at approximately 10:45 p.m. on September 9. The livestream will be available through Apple’s official website, the Apple TV app and YouTube.
With the iPhone 18 Pro lineup, a possible foldable iPhone and new Apple Watches all expected, this year’s September event could become one of Apple’s most consequential launches in years. However, the final lineup, specifications and pricing will only be confirmed when Apple takes the stage.
