Xiaomi has been declared Nepal’s No. 1 smartphone brand overall for the year 2020. As per IDC Worldwide Quarterly Mobile Phone Tracker, which generally studies the preference of smartphones in the countries on the basis of their shipment volume and market share, Xiaomi has bagged this position again for the fourth quarter of the year 2020, which has made it to the top. It was a #1 brand both for the first and the third quarter of 2020 as well.
Xiaomi Nepal has recently declared this achievement and shared their joy of being the most chosen brand among smartphones in Nepal. Through its wide array of Redmi and Mi series, this brand has been unstoppably launching its new products and service centres to widen its market coverage, and has been successful too.
The smartphone brand Xiaomi was introduced to Nepal in October 2018 with the launching of Xiaomi Mi 4 by Xiaomi Nepal. From its inception, the sales have been increasing and the customers are pretty brand loyal. Within a short span of time, it has been accredited to be the top most brand among its competitors in the market. This is a victory in itself, since it has given a cut throat competition to its peers. Being first introduced into the country as a mid-range smartphone and now providing a wide range of gadgets from higher to considerably lower price, it has never compromised on its robust technology and innovation.
As the tag line holds, “Innovation For Everyone” , Xiaomi has left no stone unturned to be the fastest growing tech company in Nepal, with their innovative product line at an affordable price point. The most popular ranges in Nepal are its Mi series and Redmi Note series which has a huge customer base.
Alongside its showrooms, it has equally increased the number of service centres around the town to serve its customers. It has extensively worked out to reach out in the market both offline and online. Be it through the collaboration with the e-commerce sites like Daraz and Sastodeal or expanding its physical presence in the retail network, Xiaomi Nepal has put its effort in accelerating the turnover.
Amidst the US-China tensions during the second quarter of 2019, the decision of the USA to ban popular Chinese smartphone brand Huawei, also raised concerns about Xiaomi since it has its roots in China. However, with its convincing technology backed up with added security options, the fire didn’t reach there. In Nepal, Xiaomi was getting higher and higher in sales, being the market leader in smartphones for Nepal in Q1 2020 and Q3, 2020. And yet again, it has continued to be the #1 among all smartphones in the country in the fourth quarter as well. This continuous record breaking news has obviously delighted the Mi fans.
As a matter of celebration, Sourabh Kothari, Country General Manager of Xiaomi – Nepal, acclaims- “When we started in October 2018, most were skeptical if we will ever make it big in Nepal, and the first 6 months were the true testimony of what a trying time it was for us.However, with continuous love and support from our Mi Fans, Channel Partners, Retail and E-commerce partners and our awesome teams, we did the unthinkable and grew faster than anybody could have guessed, including us! It’s been an incredible journey so far, and we promise 2021 is going to be bigger, better and more fun than ever”.
Xiaomi has made a commendable journey in the domain of smartphones with its extensive product lines and exciting price points. Being the top third market share holder among the smartphones in Q4 2021 (11.2% of market shares based on unit shipment) around the world, it has placed its own brand value in Nepal being the top most preferred smartphone brand in less than three years of its inception in the country. At present, it has more than 1600 offline partner stores around the country and the number is increasing more than ever! Recently, it has added one more Xiaomi service center at Eyeplex Mall, Baneshwor. It is clear that they are not going to rest just here.
Techsathi congratulates the entire team for this huge success and wishes all the best for its forthcoming endeavours.