Nepal’s general manager of Xiaomi (Mi Nepal): Sourabh Kothari recently announced the big news regarding Xiaomi being the Number 1 Smartphone brand in Nepal for the first quarter of the fiscal year 2020 i.e Q1 2020.
According to IDC Worldwide Quarterly Mobile Phone Tracker constructed on the infrastructure of the IDC’s network of country-level mobile phone tracking assistances which objectifies to distribute the correct perspective of the mobile phone market in countries, Xiaomi has been declared the #1 Smartphone brand in Nepal. Xiaomi Mi 4 launched in October of 2018 was the first-ever Xiaomi’s phone launched in Nepal. It was the most anticipated gadget of 2018. Mi Nepal (Vatsal Impex Pvt. Ltd.) released the first teaser of the device on the 15th of May and formally launched it 5 days later. Xiaomi being launched in Nepal’s technology market is an impeccable step towards innovation and digitalization.
Xiaomi’s journey from holding its first official event in Nepal to it being announced as the number 1 Smartphone is a huge step towards digital Nepal. All of the previously launched devices of Xiaomi entered the mid-range mobile phone market looking to challenge the accomplishment of their forebears. Its reaching heights and progress in such a short time of being launched in Nepal is apparently by the virtue of its diversification, innovative business model, strong marketing strategies, and evolution in products along with amazing android experience it serves to customers according to their needs. Xiaomi has been a rapidly expanding brand not only in Nepal but also in the world, it was ranked fourth in the data chart of annual growth by the Worldwide Smartphone shipments executed by Canalys Smartphone Analysis for the annual accounting period of 2020.
This news of Xiaomi being in the limelight has opened its doors for owning the leadership in the Nepali smartphone market. It is on top of the pyramid in the Smartphone market of Nepal and to see the direction it takes itself to, is a thought-provoking thing to witness.