The brand new HUAWEI Pura 80 Pro + has finally arrived. If you remember the Pura 70 Ultra, you might recall its unique retractable lens. However, this feature is no longer present in the Pura 80 series. Instead, Huawei has introduced a completely new and innovative lens structure. Alongside that, there are several exciting camera features to explore.
This article dives into the first impressions of the device, focusing on the camera system, design, performance, and more. Let’s take a closer look at what makes this phone stand out from the crowd.
Revolutionary Camera System: Switchable Tele Lens

At the launch event, we were given a chance to experience the legendary Switchable Tele Lens on the Pura 80 Ultra. This technology allows one sensor to support two different focal lengths by using a movable prism inside the camera module.
When using the 10x telephoto mode, the system functions similarly to a traditional periscope telephoto lens. But when switching to 3.5x or 3.7x, the prism moves to align with the second lens. This clever mechanism enables two fixed focal points without needing separate sensors for each zoom level.
This innovation brings multiple benefits, which we’ll explore next.
Space-Saving Design with Dual Focal Lengths

One major advantage of the Switchable Tele Lens is the space it saves inside the phone. Compared to smartphones with four separate lenses, the Pura 80 Ultra’s camera module is slightly smaller. That extra space can then be used for other components, such as a larger battery or an expanded vapor chamber for better heat dissipation.
Huawei engineers have clearly focused on optimizing internal layout while maintaining high-end photography capabilities. This approach ensures that users don’t sacrifice power or performance for advanced camera features.
Superior Image Quality Through Fixed Lenses

While many companies rely on zoom lenses that adjust focal length by moving elements back and forth like Sony’s 85-170mm optical zoom solution ; Huawei has taken a different route. The company believes that fixed-focus lenses deliver better image quality than zoom lenses.
By offering two fixed focal lengths (3.7x and 10x), the Pura 80 Ultra avoids digital cropping between those ranges. This results in sharper images and improved detail retention. It’s a smart compromise that prioritizes clarity over flexibility.
This decision shows Huawei’s commitment to delivering the best possible photo quality, even if it means skipping some of the latest trends in mobile optics.
Main Camera Upgrade: A New One-Inch Sensor Made in China
In addition to the telephoto innovations, the Pura 80 Ultra also features a new one-inch main sensor developed in China. This is a significant milestone for domestic tech production and signals growing independence in smartphone component development.
The retractable lens structure seen in previous models has been removed. However, the variable aperture system remains, allowing for greater control over depth of field and light intake. Dynamic range has also been enhanced, promising better performance in high-contrast lighting conditions.
More detailed testing will be needed once the full review unit becomes available, but early signs point to impressive low-light and daylight performance.
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Pura 80 Pro+: A More Affordable Option
If the Pura 80 Ultra feels too premium for your budget, the Pura 80 Pro+ offers a slightly more affordable alternative. While it doesn’t include the switchable telephoto system, its overall camera specs remain top-tier.
Design: Familiar Yet Refined

The design language of the Pura 80 series closely follows its predecessor, the Pura 70 lineup. The camera module remains in the upper-left corner, though it has grown slightly in size. Despite this, it does not interfere with finger placement during normal use.
The frame maintains a curved edge profile, giving the phone a smooth, pebble-like feel. The borrowed bright black version we tested featured a ceramic finish, making it highly reflective almost mirror-like in appearance.
One notable change is the relocation of the fingerprint sensor. It has moved from under the screen to the power button. This shift has sparked mixed reactions, with some users appreciating the convenience and others missing the in-display option.
Performance: Power Under the Hood

Due to limitations imposed by HarmonyOS NEXT, we couldn’t directly identify the exact processor model inside the Pura 80 Pro+. However, based on benchmark data from GeekBench 6, it’s likely powered by either the Kirin 9020 or possibly the newer Kirin 9030 chipset.
Both options represent top-tier mobile processors built for heavy multitasking, gaming, and AI-driven photography. As always, real-world performance tests will provide clearer insights, but initial expectations are high.
Huawei continues to push forward in chip development, further distancing itself from reliance on foreign components.
Display and Battery: Upgraded, Not Overhauled
The display on the Pura 80 Pro+ hasn’t changed dramatically compared to earlier models. It retains the popular quad-curved screen design, which offers immersive visuals and a luxurious feel.
Maximum brightness has increased, making outdoor visibility better than ever. However, aside from that improvement, the screen upgrade list is relatively short.
On the battery front, things get much more exciting. The Pro+ packs a massive 5700mAh battery, paired with 100W wired fast charging. Wireless charging is also supported at 80W, ensuring users stay powered throughout the day.
Additional features like satellite communication add another layer of utility, especially for outdoor enthusiasts or professionals who work in remote areas.
Final Thoughts: A Leap Forward in Mobile Innovation
The HUAWEI Pura 80 series represents a significant step forward in mobile phone engineering. From the groundbreaking dual-focal-length telephoto system to the newly developed Chinese-made one-inch sensor, every detail reflects Huawei’s ambition to lead in mobile photography.
The removal of the retractable lens may disappoint some fans of the Pura 70 Ultra. But in exchange, the company has delivered a sleeker, more efficient design with superior internal architecture.
Few mobile technologies truly impress today. The debut of the Pura 80 Ultra, however, brought genuine excitement and admiration. It proves that Huawei remains at the forefront of innovation, constantly redefining what a smartphone can do.