Realme has proven itself to be the fastest-growing smartphone brand by covering 59 markets around the world and surpassing over 40 million global users. Recently Realme was on the news for maintaining its seventh global ranking in the first quarter of 2020. After that, this is Realme’s other milestone that signifies its rapid growth.
It was in January that Realme entered 27 markets around the world. Impressively, in less then six months, its global footprint has already expanded to 59 markets outside of North America. With this, it ranks among the top five in its multiple market segments.
This was all possible because of Realme’s dedicated hard work and effort. It’s localized market strategies, strong product capabilities played a very important role in it. Moreover, the business model of “light assets, short channels, and partial e-commerce” also played a huge role.
Realme in Global Platform
Realme has maintained the top five rankings in the Indian market for a long time now. More to that, its online market has also maintained the second consecutive ranking. The tech giant has also entered the top four list in the Egyptian market. This too surprisingly happened in less than one year after it entered the market.
Similarly, Realme entered the top five rankings as the fastest-growing smartphone brand in the following countries in just less a year.
Whereas, in the Cambodian market, Realme only took one quarter to achieve this milestone. In the first quarter of 2020, Realme ranked the top 5 in the Thai market. These markets span more than 80% of the smartphone segment in Southeast Asia, and it has become a leading player in the smartphone market in Southeast Asia.
Some Insights on Realme:
The number of Realme’s global mobile phone users exceeded 35 million at the beginning of May this year, This was followed by an increase of 5 million in two months to 40 million. In addition, Realme sustained its growth in the first half of this year and plans to achieve 100 million mobile phone sales within 2 to 3 years.
To reach this goal, Realme has announced the “mobile phone + AIoT dual-drive” strategy at the beginning of 2020. Furthermore, it is also very committed to creating a smart and lavish lifestyle for young people with all things connected. In six months, it has released dozens of AIoT products and plans to release more than 50 AIoT products in 2020 and more than 100 in 2021.
With the same effort and strategy, Realme will maintain the trend of growth. It will continue to provide young people with trendy technology products that fit their preferences with superior performance and trendsetting design.