Apple has officially launched the iPhone 17 Pro and iPhone 17 Pro Max. These new models mark a major leap in performance, design, and camera technology. Powered by the groundbreaking A19 Pro chip, they deliver the best battery life and processing power ever seen in an iPhone. The devices feature a bold new design built from the inside out. This redesign maximizes thermal efficiency and overall performance.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, called the iPhone 17 Pro the most powerful iPhone ever made. He highlighted its stunning design and massive improvements in battery life. The advanced camera system opens up endless creative possibilities. These phones set a new benchmark for the entire smartphone industry.
Redesigned for Peak Performance
The iPhone 17 Pro lineup features a brushed aluminum unibody crafted from aerospace-grade 7000-series alloy. This material is both lightweight and strong. It offers superior thermal conductivity, helping the phone manage heat better than ever before.
A key innovation is the forged plateau on the back. This design creates extra internal space. That space allows for a larger battery and more components. Antennas wrap around the edge, delivering the best antenna performance in any iPhone to date.
Inside, Apple introduced a custom vapor chamber. It uses sealed deionized water to move heat away from the A19 Pro chip. The chamber is laser-welded into the chassis for maximum efficiency. Heat spreads evenly through the aluminum body. This keeps the device cool during intense use. Users can enjoy high performance without discomfort.
Industry-Leading Display and Durability
Both models come with Super Retina XDR displays. The iPhone 17 Pro has a 6.3-inch screen. The iPhone 17 Pro Max features a 6.9-inch display. These screens are protected by Ceramic Shield 2. It is tougher than any other smartphone glass or glass-ceramic.
Ceramic Shield 2 includes a new Apple-designed coating. This coating provides three times better scratch resistance. It also reduces glare with improved anti-reflection properties. For the first time, Ceramic Shield now protects the back of the iPhone too. This delivers four times better crack resistance compared to previous models.
The displays support ProMotion up to 120Hz. They include Always-On functionality. Peak outdoor brightness reaches 3000 nits—the highest ever on an iPhone. Outdoor contrast is twice as good as before.
A19 Pro Chip: Power Meets Efficiency
At the heart of these devices is the A19 Pro chip. It is Apple’s most capable iPhone processor yet. Paired with the vapor chamber, it enables up to 40% better sustained performance than the last generation.
The 6-core CPU is the fastest in any smartphone. The 6-core GPU includes Neural Accelerators in each core. It has more memory and a larger cache than the A18 Pro. The GPU works with a new 16-core Neural Engine. Together, they power AI models, AAA games, and stunning graphics.
One example is Arknights: Endfield, a demanding mobile title. The hardware supports ray tracing and higher frame rates. Gamers will experience smoother, more immersive gameplay.
The iPhone 17 series also introduces the N1 wireless chip. It enables Wi-Fi 7, Bluetooth 6, and Thread connectivity. This improves Personal Hotspot and AirDrop reliability. Overall network performance gets a significant boost.
Revolutionary Camera System
The iPhone 17 Pro models feature three 48MP Fusion cameras: Main, Ultra Wide, and a new Telephoto. Together, they offer the equivalent of eight professional lenses in your pocket.
The new Telephoto camera uses a next-gen tetraprism design. Its sensor is 56% larger than the previous version. This captures sharper images in bright light and more detail in low light.
Optical zoom options now include 4x at 100mm and 8x at 200mm. The 8x zoom is the longest optical-quality zoom ever on an iPhone. Digital zoom goes up to 40x for photos.
The updated Photonic Engine uses advanced machine learning. It preserves natural detail, reduces noise, and improves color accuracy. Users can apply next-generation Photographic Styles. A new Bright style enhances skin tones and adds vibrance across the image.
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Next-Gen Front Camera Experience
The front-facing camera gets a major upgrade with the 18MP Center Stage sensor. It is the first square front camera on iPhone. This wider sensor captures more detail and offers a broader field of view.
Users can take photos and videos in portrait or landscape mode while holding the phone vertically. For group selfies, AI automatically expands the view. It can even rotate to landscape to fit everyone in.
Ultra-stabilized 4K HDR video is now possible from the front camera. Dual Capture lets users record from both front and rear cameras at once. This is perfect for vloggers speaking to the camera while showing behind-the-scenes footage.
During FaceTime or third-party calls, Center Stage keeps users centered and stable in the frame.
Professional Video Features for Creators
iPhone already leads in mobile video. Now, the iPhone 17 Pro models push further with pro-level tools. They are the first smartphones to support ProRes RAW and Apple Log 2.
They also introduce genlock. This feature synchronizes video across multiple cameras. It eliminates hours of manual frame alignment. Filmmakers can achieve seamless transitions and advanced effects.
Genlock works with the new Blackmagic Design Camera ProDock. ProRes RAW is supported in Final Cut Camera and Blackmagic Camera apps. Developers can access APIs to build their own solutions.
These features make the iPhone a true tool for professional productions—big or small.
eSIM-Only Models Offer More Battery and Convenience
In select regions, eSIM-only versions of the iPhone 17 Pro and Pro Max will be available. Countries include the U.S., Canada, Japan, Mexico, and several Gulf nations.
Removing the physical SIM tray frees up space. This allows for an even larger battery. Users gain two extra hours of video playback. Total battery life reaches up to 39 hours.
eSIM offers better security. It cannot be removed if the phone is lost or stolen. Travelers benefit from easy setup of local plans or roaming options. iOS 26 includes a streamlined process for managing travel eSIMs.
iOS 26 and Apple Intelligence Transform the Experience
The phones launch with iOS 26. This major update brings a fresh design using Liquid Glass. Apps feel more expressive while staying familiar.
Apple Intelligence powers new features. Live Translation works in Messages, Phone, and FaceTime. It translates text and audio in real time across multiple languages.
Visual intelligence lets users capture a screenshot and search or act on anything on screen. The on-device AI model is available to all developers. It supports private, offline intelligent experiences.
New call and message screening tools reduce distractions. iOS 26 also updates CarPlay, Apple Music, Maps, Wallet, and more. A new Apple Games app becomes a central hub for all gaming content.
Commitment to the Environment
Apple continues its push toward carbon neutrality by 2030. The iPhone 17 Pro models contain 30% recycled content. This includes 100% recycled cobalt in the battery.
All Apple-designed printed circuit boards use 100% recycled gold plating. Across the supply chain, 40% of manufacturing electricity comes from renewable sources like wind and solar.
The devices are built to last. They support long-term software updates and are designed for repairability. Packaging is 100% fiber-based and fully recyclable.
Pricing, Storage, and Availability
The iPhone 17 Pro starts at $1,099. It comes in 256GB, 512GB, and 1TB storage options. The iPhone 17 Pro Max starts at $1,199. It adds a new 2TB option—the first in iPhone history.
Colors include deep blue, cosmic orange, and silver. Pre-orders begin September 12 at 5 a.m. PDT. Devices arrive in stores on September 19.
Over 63 countries, including the U.S., Canada, Japan, and Germany, can pre-order at launch. Another 22 regions get the phones on September 26.
iOS 26 releases as a free update on September 15. Apple Intelligence is in beta, supporting nine languages at launch. More languages arrive by year-end.
Charging, Trade-In, and Services
Apple introduces the 40W Dynamic Power Adapter with 60W Max. It charges the phone 50% in just 20 minutes. It costs $39 and is available in select markets.
Qi2-certified MagSafe chargers come in 1m ($39) and 2m ($49) lengths. TechWoven and Silicone Cases cost $59. Clear Cases are $49. The Crossbody Strap is $59.
AppleCare+ offers accident coverage, theft protection, and 24/7 expert support. In the U.S., AppleCare One covers multiple devices in one plan.
iCloud+ starts at $0.99/month. It includes Private Relay, Hide My Email, and HomeKit Secure Video. Family Sharing lets six people share one plan.
Customers who buy a new iPhone may get three free months of Apple Arcade, Fitness+, Music, News+, and TV+. Offers vary by region.
Apple extends free satellite access for iPhone 14 and 15 users until September 2025.
